"A smooth transition to excellence in management cannot be achieved by an abortive hodgepodge of borrowed programs and panaceas. First-rate company success must derive from a top executive who can think . . . who can provide the rest of his team with a desire to excel and a distinct impatience with mediocrity."

In this his second book, the author of 'Tough-Minded Management' presents a formula for developing an entirely new business way of life. Using candid, no-nonsense language, he pinpoints the one element that can turn a mediocre company into a great one . . . the one element that can enlighten and energize ordinary firms so that they accomplish extraordinary things—Climate!

Executives will find here not fanciful theories but tough-minded principles.

•Principles that have been tested and proved in the marketplace and in the executive suite.

•Principles that will help managers everywhere to understand the way of their jobs.

•Principles that will help managers to develop and, in fact, settle for nothing less than employees who welcome responsibility and the challenge of contributing to company profits.


Here is a book for leaders and for potential leaders; a book for any executive who senses the need for Developing a 'Tough-MInded Climate for Results.'

Author - Joe D. Batten

Tough-Minded Management by Joe D. Batten
Dare to Live Passionately by Joe D. Batten, Leonard C. Hudson Jr.
The Confidence Chasm by Joe D. Batten, Gail Batten
Tough-Minded Leadership by Joe D. Batten
Expectations and Possibilities by Joe D. Batten
The Leadership Principles of Jesus by Joe D. Batten, Gail Batten, Warren Howard
Beyond Management by Objectives by Joe D. Batten
Tough-Minded Parenting by Joe D. Batten, Wendy Havemann, William Pearce, Gail Pedersen