"Sound advice that can be adapted by managers at all levels."
'B/M Book Review'
"The excellence of the book lies in the basic information it has to give the relatively new manager."
"Must reading for anyone who thinks all management books are just a rehash of planing, organizing, staffing, controlling, etc.... Especially recommended...."
"A totally fresh description of how to turn MBO into a 'living system'...practical and highly motivational.
'Buffalo Law Journal'
"Many useful suggestions to offer the executive."
'West Coast Review of Books'
Joe D. Batten
Joe D. Batten is Chair and CEO of the consulting firm of Batten, Batten, Hudson & Swab, Inc., based in Des Moines, Iowa. His clients have included McDonalds, Xerox, Marriot, and IBM. He is the author of 12 books, including 'Tough-Minded Leadership'. 'Tough-Minded Management' has been translated into twenty-one languages. Mr. Batten has reached virtually hundreds of thousands of people with his philosophy of "tough-minded" living and working. He is a bold and articulate author whose work has enriched the lives of many managers.