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The Excellent Persuader
Foreword by George Morrisey
Imprint: Resource Publications
Joe D. Batten, MS, CPAE was the author of fourteen books, over forty training, management, sales, and leadership films, presented to over three thousand audiences in seventeen countries, and was the first speaker inducted in the National Speakers Association Hall of Fame. His New York Times best-selling book, Tough-Minded Management, was the first management book to reach #1 in America. Mr. Batten worked directly with over 80 percent of the Fortune 500 companies and gave the United States Army the phrase "Be All You Can Be." Mr. Batten was widely considered the "Sales Training Dean of America."
Steve Havemann brings an expertise in education, training and development. Through his programmatic work, Havemann excels at the art of persuasion and business development. Havemann is President of the Human Resource Development firm, AskListenHear, and serves on a variety of Boards of Directors. He holds his MA in Education from Drake University, with a focus in Training in Development.
"The content is superb, writing is superb, and there is a mixture of a story and great information . . . I suggest you read it!"
--Art Bauer,
CEO of Media Learning International
"The acorn does not fall far from the 'Batten Tree'! I think this book is going to do exceptionally well."
--Lance Farrell
CEO of Farrell's Extreme Body Shaping
"You have in your hands a collage of the best practices in sales, service, leadership, and a host of other lessons, all told in a highly readable fashion. Coupled with a series of self-assessments, you possess a vast array of proven tips and techniques. You are already well on your way to the artistry of your own excellence."
--Edward E. Scannell, CMP, CSP
Co-author of Games Trainers Play series
"A modern guide founded on time-tested principles. Steve Havemann hits the mark in expounding upon the nuggets of wisdom originated by Joe Batten. Whether you are a seasoned sales professional or starting out in a new sales role, take the story of Bryce Norman slowly and reflect on the insight that is masterfully woven into the mentor-mentee storyline."
--Matthew Michalak,
Sales Professional