University adult programs are recruiting and retaining the fastest growing student segment in higher education. Yet, two of the biggest challenges faced by Christian colleges and universities today are declining enrollment and decreasing student retention rates. With adult learners, both on campus and online, as the fastest growing student market, schools need to adapt to accommodate this complex student population. The Power of Life Coaching: A Model for Academic Recruitment and Retention offers a how-to guide for faculty and administration of adult programs desiring to address these challenges while transforming the lives of students they lead and serve. Comparative research contrasting key missional alignment indicators at several universities determined that life coaching has the greatest transformational impact on the life of the student. In response, this academic coaching model was developed based on adult experiential learning, patterned after Christ's training of the disciples. This text is theologically and theoretically based, delivering a technique of coaching for student satisfaction, which will lead to increased retention rates. The Power of Life Coaching is a manual for assisting faculty members and teams to more fully embrace and live out their calling and faith.