Joe D. Batten is Chair and CEO of the consulting firm of Batten, Batten, Hudson & Swab, Inc., based in Des Moines, Iowa. His clients have included McDonalds, Xerox, Marriot, and IBM. He is the author of 12 books, including 'Tough-Minded Leadership'. 'Tough-Minded Management' has been translated into twenty-one languages. Mr. Batten has reached virtually hundreds of thousands of people with his philosophy of "tough-minded" living and working. He is a bold and articulate author whose work has enriched the lives of many managers.