In Fighting Words, an interesting and provocative picture of George W. Bush emerges, very
different from the one often presented in the press. Drawing on extensive research, the author
brings together the man of faith, the astute political leader, and the persuasive speaker. His
treatment credits the President with positive attributes and domestic and international accom-
The book takes the view that what we know about President Bush generally comes through the
speeches that we hear him give, beginning with his spontaneous, incisive remarks at Ground Zero.
By focusing on truth as a vital sign of viable political rhetoric, and giving a formula for producing
effective persuasive speeches, the author provides standards with which to appraise political
An analysis of George W's credibility as a leader uses the researched traits of competent, forward-
looking, inspiring, and honest. His intelligence is appraised on the basis of multiple intelligences
Highlighting George W's transformation into an effective persuasive speaker are discussions of
his two distinct verbal styles; his rhetorical asset of humor; his dominant themes of value; and
his speech delivery.