Peter K. Fallon is the author of two award-winning books, Why the Irish Speak English (Marshall McLuhan Award for Outstanding Book, 2007) and The Metaphysics of Media (Lewis Mumford Award for Outstanding Scholarship, 2010), and a third book, Cultural Defiance, Cultural Deviance (2013). He was active in the Occupy movement between 2011 and 2012, supports the Catholic social justice movement (Pax Christi), and is an associate of the Sinsinawa Dominicans.
Fallon spent twenty-three years in television, seventeen of those years at the NBC News TODAY program in New York before leaving the news business in 1999 to teach full-time. Working in what he called “the news racket,” Fallon learned firsthand about both the power and reach of propaganda 2.0.
His work has been profoundly influenced by three people: his teacher in New York University's Media Ecology program, Neil Postman; Jacques Ellul, theologian and author of Propaganda: The Formation of Men’s Attitudes; and his father, James P. Fallon Sr., who emigrated from Ireland to the United States at the age of eleven.