The Power of Life Coaching, Abridged Edition
A Model for Ethical Business and Leadership Development
Foreword by James Barnes
Imprint: Wipf and Stock
University adult programs are recruiting and retaining the fastest growing student segment in higher education. Yet, two of the biggest challenges faced by organizations today are declining enrollment and decreasing retention rates. In this time of globalization, artificial intelligence, and shifting consumer preferences, it is not business or education as usual. The leading challenges faced by business and education sectors both are a declining workforce and enrollment retention rates. Organizations, comprised of adult learners, need to adapt to accommodate this complex population.
The updated Power of Life Coaching offers a how-to guide for business owners, organizational leaders, human resource development personnel, as well as enrollment personnel, seeking to address these challenges while transforming the lives of those they lead and serve along the way. Comparative research contrasting key missional alignment indicators determined that life coaching has the most significant transformational impact on adult learners' lives. In response, this ethical coaching model was developed based on adult experiential learning and values-based institutional assessment, all in alignment with the International Coach Federation's ethically founded competencies. This text is theoretically based, delivering a coaching technique for adult learner satisfaction, leading to increased retention rates. The Power of Life Coaching is a manual for assisting personnel and teams to fully embrace and live out their mission and values.
Holley Swanson Clough is an adjunct professor for The King’s University and George Fox University. She holds a PCC Certification from the International Coach Federation. Dr. Clough is a Board Member for World Team, International, and member of the Christian Adult Higher Education Association. She coaches, teaches, and presents regularly to adult students, organizations, seminaries, and adult education conference venues about life coaching and competency-based experiential learning founded on values-based principles.
“Dr. Clough’s innovative coaching model has direct application to the private sector in helping equip HR professionals and managers integrate a coaching-based recruitment and employee development strategy within their organization. This approach is an important additional tool for better alignment with the company’s mission and objectives, leading to increased employee engagement and retention.”
—Mark M. Loomis, former VP of Human Resources, Bauer Nike Hockey
“The Power of Life Coaching utilizes scientific research and experience to encourage adult learners. As a business owner of twenty-plus years and a ‘non-traditional’ student at university, Dr. Clough’s book is a must read. Organizations of all sizes can become encouragers. Her latest book is enlightening for all higher learning and HR departments, volunteer organizations, and businesses interested in encouraging adult learners. The return on retention and satisfaction is extraordinary.”
—Suzanne Knight, Owner and CEO, 1-2-1 Personal Computer Training